The newest business venture and diversification has come in for Midland with the company’s manufacturing facility partnership with the global consumer electronics giant, Samsung Electronics. The 9th diversification for the company, the business is setup to leverage the strengths of both the individual brands to penetrate deeper into the market and bring Samsung to the 30 million strong population of the 19 COMESA countries.
This business also significantly augments the base of business for Midland and adds another global brand into the distribution stream making the company more holistic in its offerings. Midland looks to extrapolate the relevant elements from the telecom distribution and extract market intelligence through its enormous ground presence to strategic and make Samsung the leader in Consumer Electronics in Africa.

FoundedJune, 2014
LocatedLagos, Nigeria
Assembly Plant Area 60,000 sq. feet
Number of Employees 500